Fashion in the D

Fashion in the D

Unless you’ve just scaled the walls of some dark cave to recently rejoin the illuminated world, then you’ve heard the talk and felt the intoxicating buzz.

The last few years have seen a seismic shift in the way we look at and consume fashion. As a symptom of social media overload, no longer is the fashion lover merely a passive consumer. The consumer is also the critic, the designer and the game changer in most cases.

Before, fashion was an artistic commerce that trickled from the top down. Sure, designers have always occasionally incorporated street style into their collections, like the way London’s ‘90s grunge found itself on high-fashion runways and eventually wedged comfortably into the mainstream, but generally it has been top designers backed by top executives defining fashion. But now, there’s a sort of a middle-bottom-top approach at play. Fashion players – designers, stylists, models, photographers – are taking to Instagram, Snapchat and YouTube to brand themselves and cultivate a following. As the 21st century adage goes, if you didn’t post it, it didn’t happen. And if those precious followers swell into the thousands or millions, then the top, Chanel-covered dogs take unavoidable notice. Cut to Kendall Jenner on the cover of the September issue of Vogue.

You don’t need to be a Kardashian/Jenner though, and that’s the best part. Modern fashion is as innovative and as individualistic as it’s ever been. Disorder has become the new black. Anna Wintour once said that people mock fashion because they’re afraid of it. Slowly, that veil of exclusivity is being lifted and we’re feeling freer to develop our own sense of style and ideas of who we are and define fashion for ourselves. Nowhere is that more exciting than in a city which has sort of always gone against the grain. Detroit is home to strong people with strong identities, and fashion is the surest way to proclaim to the world who you are without ever having to open your mouth. And we’re a loud, spirited bunch. Admittedly, Detroit may not be the first place you think of when you consider fashion. But trust us, there’s magic in this here grit. What we may lack in high-fashion accreditation, we make up in knock-your-cashmere-socks-off street style, urban cool and an authentically Detroit attitude.

If Detroit isn’t on your high-fashion sonar, then it probably should be.

The students enrolled in our local schools’ design programs are producing jaw-dropping work worthy of any Milan runway and forcing their way through the front door. We’ll introduce you to them and to the local designers already garnering national attention. We’ll acquaint you with the fashion bloggers and vloggers whose subscribers are growing by the minute and to the stylists and photographers freelancing for international magazines. From the quirky vintage shops to the high-end boutiques, we’ll show you where to shop in Detroit and how to refine your personal style so that you know how to present the best, most authentic you. As we inch closer to kick-ass boot and cute sweater weather, Industry Detroit will explore with you all things fashion and fabulous.



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